“You can get everything in life you want if you will just help enough other people get what they want.” – Motivational Expert Zig Ziglar

Helping people get what they want.

As a fitness business owner, it strikes at the core of why you do what you do.

And it’s also the philosophy that drives everything I do.

My name is Carolyn Fetters. In addition to being the founder of Balanced Habits, I’m also a fitness business owner.

Early on, I came to realize that helping people look and feel great and live a long and healthy life involved more than just teaching them how to exercise properly and providing them with the facilities to work out.

It also involved helping them with their nutrition. For over twenty years now it’s been my primary focus.

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Why I Do What I Do

What drove me to devote my life to showing people how to eat healthy was a very personal set of reasons.

I come from a family who, by any measure, would be classified as obese. The most frustrating part is it that looked like my relatives had accepted their fate.  It seemed they would rather continue making poor nutritional choices than take any action to make positive changes in their lives. They chose their love of food (most of it unhealthy) over their general physical well-being.

In 2012, my sister died at the age of 57. She was 50 lbs overweight and had been for years. And although the official cause of death was listed as cancer, her body had been in decline for so long, I doubt it was capable of putting up much of a fight as her disease progressed. 

In 2015, my brother also passed away from obesity-related causes. My father passed away from a heart attack and my mother has had cancer and lives a sedentary lifestyle.

A goal of mine from early on was not to follow in my family’s footsteps when it comes to their poor eating habits. In fact, my family’s health problems and pre-mature deaths are what motivated me to take a deep interest in fitness and place a profound importance on nutrition. But even more so, this was the catalyst that inspired me to want to help people learn how to develop permanent balanced and healthy eating habits to maximize both their enjoyment of life and their lifespan. 

Nutrition became my passion.

The origins of Balanced Habits

The Balanced Habits story starts way back in the mid-eighties.

That’s when my future husband, competitive professional bodybuilder Paul Fetters, started working at the original Gold’s Gym in Venice, CA. Paul became one of the first personal trainers at Gold’s Gym and pioneered the personal training industry. A big part of his job was helping to prepare professional bodybuilders for body building competitions by designing custom nutrition programs for them.

In May of 1989, we got married. Combining our nutrition know-how, I began the research and development of the programs that were to become the core nutrition programs of Balanced Habits.  

Both Paul and I recognized that there was a huge need in the market for a proven, science-based nutrition solution that fitness businesses could offer their clients. Often gyms would give away the information for free or simply offer no nutrition solution at all.

Our initial program was called the Advanced Metabolic Systems (AMS) nutrition program. Over the next five years I tested and fine-tuned it by measuring results from fitness clients.

Then in April, 1997 Paul and I opened our fitness business out of the garage of our Orange County, California home. While we pioneered semi-private training, we also became one of the first fitness businesses to offer a customizable nutrition solution.  Also in that year, Paul, at age 41, won the Mr. America Bodybuilding Contest.

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Nutrition profits fuel the expansion of our fitness business

The demand for our services became so high and so profitable that in June of 2001 we opened our first Training Spot gym in Huntington Beach, California.


Our AMS nutrition program once again was drawing rave reviews from our clients. Just six years later, fueled by the revenue from our AMS nutrition program, we opened a second Training Spot location in Huntington Beach. We opened a third location in May of 2015.

In September, 2008 I renamed the AMS program “TakeDown Lifestyle” and then Balanced Habits LIFE in 2016. In addition, the thrice-yearly, 28-day healthy eating and fat loss event, “The TakeDown Challenge” was introduced; now known as Balanced Habits KICK START.

The TakeDown Challenge, now Balanced Habits KICK STRT, was an immediate hit. It’s a fun and easy way for people to learn how to eat healthy and lose weight. Not only that, we found that it was a great way to attract new clients to our business.

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Now you too can boost your revenue and attract new clients

Fast forward to November of 2013.  That’s when we decided to develop our nutrition programs into a stand-alone business model and name it Balanced Habits, LLC. 

We knew other fitness business owners needed a turn-key nutrition solution. Because of our success, we decided to make our program available to other fitness businesses  looking to expand their revenues and boost customer results by providing their clients with a proven, science-based “done-for-you” nutrition solution.

In September of 2014, The Training Spot hit a major milestone when we hit one million dollars in revenue from The TakeDown Challenge entry fee alone.

The leading weight loss and nutrition program for fitness businesses

With great momentum driving us, in December of 2015 we embarked on our mission to become the leading fat loss and nutrition program in North America and help fitness businesses offer a world-class nutrition program to their members.

As of December 2016, Balanced Habits has 90 partners and has shown 82,011+ people how to eat healthy for life.

If you’re looking for a way to boost your revenue and attract droves of new clients to your fitness business, I invite you to click here to contact us for more information.