“You can get everything in life you want if you will just help enough other people get what they want.” – Motivational Expert Zig Ziglar
Why I Do What I Do
What drove me to devote my life to showing people how to eat healthy was a very personal set of reasons.
I come from a family who, by any measure, would be classified as obese. The most frustrating part is it that looked like my relatives had accepted their fate. It seemed they would rather continue making poor nutritional choices than take any action to make positive changes in their lives. They chose their love of food (most of it unhealthy) over their general physical well-being.
In 2012, my sister died at the age of 57. She was 50 lbs overweight and had been for years. And although the official cause of death was listed as cancer, her body had been in decline for so long, I doubt it was capable of putting up much of a fight as her disease progressed.
In 2015, my brother also passed away from obesity-related causes. My father passed away from a heart attack and my mother has had cancer and lives a sedentary lifestyle.
A goal of mine from early on was not to follow in my family’s footsteps when it comes to their poor eating habits. In fact, my family’s health problems and pre-mature deaths are what motivated me to take a deep interest in fitness and place a profound importance on nutrition. But even more so, this was the catalyst that inspired me to want to help people learn how to develop permanent balanced and healthy eating habits to maximize both their enjoyment of life and their lifespan.
Nutrition became my passion.
The origins of Balanced Habits
Nutrition profits fuel the expansion of our fitness business
The demand for our services became so high and so profitable that in June of 2001 we opened our first Training Spot gym in Huntington Beach, California.
Our AMS nutrition program once again was drawing rave reviews from our clients. Just six years later, fueled by the revenue from our AMS nutrition program, we opened a second Training Spot location in Huntington Beach. We opened a third location in May of 2015.
In September, 2008 I renamed the AMS program “TakeDown Lifestyle” and then Balanced Habits LIFE in 2016. In addition, the thrice-yearly, 28-day healthy eating and fat loss event, “The TakeDown Challenge” was introduced; now known as Balanced Habits KICK START.
The TakeDown Challenge, now Balanced Habits KICK STRT, was an immediate hit. It’s a fun and easy way for people to learn how to eat healthy and lose weight. Not only that, we found that it was a great way to attract new clients to our business.
The leading weight loss and nutrition program for fitness businesses
With great momentum driving us, in December of 2015 we embarked on our mission to become the leading fat loss and nutrition program in North America and help fitness businesses offer a world-class nutrition program to their members.
As of December 2016, Balanced Habits has 90 partners and has shown 82,011+ people how to eat healthy for life.
If you’re looking for a way to boost your revenue and attract droves of new clients to your fitness business, I invite you to click here to contact us for more information.